CURUPIRA - Ecologia despida de marketing, Um 'Louco' e seu Ideal, O Clube de ROCK mais undergroundemente ecológico do Planeta fica em SC

ECOLOGIA - Lâmpada 'verde' ganha prêmio de design

Samuel Wilkinson (right) worked with a design company to create the light bulbs A British designer has won an award for a sculpted, low-energy light bulb. The Plumen bulb won the Design of the Year award in a competition run by London's Design Museum. The bulb is said to last eight times longer than a traditional light bulb. Will Gompertz reports. Ouça a reportagem Reporter: Now here is a bright idea - a designer, low-energy light bulb. So now, if you want to illuminate your home in an eco-friendly fashion, you have this curvaceouschoice. The designers spent a great deal of time worrying about what might turn people on, and what might turn them off. Their quest was to marry practicality, something that actually works, with a sense of style and beauty, to create an object of desire. Something that you not only wanted to own, but hopefully also wanted to keep. Nicolas Roope: And that's really the role of the designer, I think, is to make objects that people really connect with and really cherish, you know. I think that's one of our roles, and obviously in this case this isn't just about prettifying. This is about, you know, obviously, the underlying problem of getting people to adopt this stuff, because obviously that's in everybody's interests. Reporter: That is if money is not too much of an issue - funky costs. Each one is nearly £20. That's up to twenty times the price of some other low-energy bulbs. It's too early to judge if this product has a dazzling future, but its creators will be reassured to know that at least one major household goods retailer said its customers did not consider light bulbs dull. In fact, to them, design matters. Will Gompertz, BBC News

Enquanto o Brasil patina e não decide metas sérias de emissão de gases do efeito estufa, IATE futurista ecologicamente correto sai das pranchetas

"Liberdade. Auto-suficiência. Espaço. Estabilidade. Movimento. Sustentabilidade. Juntando duas marcas de renome, Luca Bassani Antivari, da Hermès de Paris, e Pierre-Alexis Dumas, da Wally do Mónaco, conseguiram juntar todos estes atributos e transformá-los num iate de topo: o luxuoso WHY 58x38 (Wally Hermès Yatchs). A concepção do WHY baseia-se em dois elementos que criam uma autêntica ilha flutuante: sustentabilidade e espaço. Em primeiro lugar, foi idealizado recorrendo às melhores tecnologias de ponta para reduzir a pegada ecológica ao mínimo. Para isso, conta com painéis fotovoltaicos com armazenamento de energia, baterias de última geração e um sistema de recuperação de energia termal. Em números, dá qualquer coisa como uma produção de energia renovável de 500kW/h/dia e poupa cerca de 160 000 litros de combustível ao ano."

MUITO MAIS DO MESMO EM http://blog.uncovering.org/archives/2009/11/why_arte_bem_viver_mar.html